Eat off limits

Published:
October 12, 2019
Category:
Figma, Flutter, Laravel, ASO
Client:
MunchMota

This case study showcases our role as a technical partner in building Eat Off Limits‘ online presence, combining bold branding with cutting-edge technology. The project followed a structured workflow — consultation, design, development, testing, and deployment — with each phase crafted to mirror Eat Off Limits’ rebellious and energetic identity.

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The Challenge

In the fast-paced world of e-commerce, blending stunning visuals with seamless functionality is critical. Eat Off Limits needed a website that not only showcased their playful and disruptive cereal brand but also provided an intuitive shopping experience. The challenge was to deliver a highly engaging, scalable, and dynamic platform that captured their unique spirit while ensuring top-tier performance.

The Approach

As the Lead Front-end and Back-end Developer, building an innovative and responsive system was crucial to achieving success. The project strategy focused on:

  • Strategic Development Roadmap: A detailed technical plan was established, mapping out how the site’s design, functionalities, and integrations would align with Eat Off Limits’ business goals. This included aligning brand storytelling with user journeys and ensuring flexibility for future expansions.

  • Custom Development and Integration: Using ReactJS for the front-end and NodeJS for the back-end, I built a highly interactive and responsive platform. HubSpot was seamlessly integrated to power marketing automation, lead capture, and customer engagement activities, ensuring a unified user experience from browsing to conversion.

  • User-First Design Principles: The interface was designed with a focus on user behavior, ensuring smooth navigation, fast page loads, and an optimized checkout flow. Emphasis was placed on mobile responsiveness and accessibility to cater to all users.

  • Agile Iterations and Optimization: Post-launch, agile methodologies were applied to monitor site performance, gather real-time feedback, and implement iterative enhancements. Continuous optimization efforts ensured high speed, SEO friendliness, and an evolving user experience.

The Result

The successful launch of the Eat Off Limits website highlights the value of bold design thinking, custom development, and strategic user experience planning. By fusing cutting-edge technologies with the brand’s distinctive voice, the site not only elevated Eat Off Limits’ digital presence but also created a vibrant, high-performing e-commerce experience that resonates with their target audience.

Core Skills

  • Front-end Development with ReactJS

  • Back-end Development with NodeJS

  • HubSpot Integration

  • E-commerce Website Development

  • UI/UX Design for Web

Technologies Used

  • ReactJS (Front-end Development)

  • NodeJS (Server-side Development)

  • HubSpot (Marketing Automation & CRM)

  • SEO Best Practices